UK Market Entry Assessment for an Autonomous Vehicle Manufacturer

Nov 11th, 2019

An autonomous vehicle manufacturer engaged Ascendal to provide a market entry strategy for the United Kingdom. This piece of work included providing an overview of the public transport regulatory framework in the country and an assessment of the commercial opportunities for the deployment of autonomous vehicles. Ascendal’s blue sky thinking team delivered the project with a mixture of workshops, presentations and technical reports, all focussing on ensuring that the client had the right information to readily gauge and make informed future decisions. 

Apart from that initial assessment, Ascendal made great strides in undertaking a thorough review of the current operational readiness of the autonomous vehicle manufacturer for the delivery of live public transport services. Our company reviewed the capabilities of the autonomous vehicle’s operations and maintenance processes and compared current procedures against the requirements for public transport regulations in the United Kingdom. On the heels of Ascendal’s own success in implementing autonomous shuttle trials for a major FTSE-100 international clienta number of seminars, presentations and technical documents were produced, laying out the required changes to work toward readiness for live operations, including some of their realworld ups and downs.  

Ascendal‘s positive outlook and technical expertise set forth a solid foundation and a clear pathway toward the commercial operations for our client. 

 UK Market Entry Assessment for an Autonomous Vehicle Manufacturer 

An autonomous vehicle manufacturer engaged Ascendal to provide a market entry strategy for the United Kingdom. This piece of work included providing an overview of the public transport regulatory framework in the United Kingdom and an assessment of the commercial opportunities for the deployment of autonomous vehicles in the United Kingdom. Ascendal delivered the project with a mixture of workshops, presentations and technical reports all focussing on ensuring that our client had the right information to ensure they were able to make informed future decisions. 

Review of Operational Readiness for delivering Autonomous Vehicle transport services 

Ascendal were then engaged to undertake a review of the current operational readiness of the autonomous vehicle manufacturer for the delivery of live public transport services. Ascendal reviewed the capabilities of the autonomous vehicle, operations and maintenance process and compared current processes against requirements for public transport regulations in the United Kingdom. Ascendal delivered a mixture of workshops, presentations and technical documents outlining the required changes to work toward readiness for live operations including some of the real world ups and downs of live public transport operations. This resulted in a clear pathway toward commercial operations for our client.